TVNZ Showcase - Idents
TVNZ Showcase is a programming block that runs on the public service channel TVNZ 6. Showcase was created as an outlet for ‘alternative voices’ in media. When Ink was approached to create the identity, packaging and brand spots for the programming slot it was this alternate voice that inspired the creative direction. Ink looked to different, liminal, in between places; car parks, train stations, stairwells, twilight. Neon was chosen for the identity to evoke darkness, nightlife, and anticipation. Playing again on the in between, the flickering neon logo is often glimpsed as a reflection or a momentary glance.