CHANNEL BRANDING
TVNZ CHANNEL 2

Brand, Broadcast

TV 2 JOY IDENT

TV2 focuses on pure entertainment and delivers a strong line-up of comedies, drama, movies and local programming. Catering primarily to a young and family orientated audience, TV2 has an emphasis on providing entertainment to the young and young at heart.

We talk of television being a shared experience and no channel expresses this quality better than TV2. It’s the channel that people get their friends over to watch the soaps with. More than any other New Zealand channel, TV2 is about real emotion and is based on programmes that reflect real people’s lives, bringing people together to share these emotions. To reflect this, Ink has created a bold, modern and organic brand for TV2 that captures pure sensation and emotion.