ATC & BANJO
THE TRADITION CONTINUES
Sheepish Lion/Ink and Banjo collaborated to create a image spot for Australian Turf Club to promote this year’s Sydney Autumn Carnival.
Created by Raj Rabindranath at Banjo and directed by Sheepish Lion’s Ken Lambert the campaign aims to highlight the rich history of the carnival bringing it into the modern day, visually merging the old with the new. To achieve this Lambert used a double-exposure technique to create a compelling look that could bring these worlds together.
Client: Australian Turf Club
Creative Director:Raj Rabindranath
Agency Producer: George Saada
Production Company: Sheepish Lion
Director: Ken Lambert
Producer: James Schulz
Sound Design: Song Zu