Ink was asked to refresh Māori Television’s sister channel Te Reo which is a 100 per cent Māori language programming. The channel offers the latest news and views, chat shows and infotainment as well as sport and children’s shows.
Working again with artist Lyonel Grant and we created a hero sculptural element, an anchor stone inscribed with Māori Television’s mission statement. À, ui mai ki a au, he aha te mea nui o te ao? Māku e kī atu. He tangata, he tangata, he tangata.
The anchor stone along with a set of patterns originally created by Lyonel Grant make up the channels toolkit.
The Punga or Anchor Stone has been adopted as the metaphoric anchor to the Maori culture and Te Reo language. This extended to word or concept of wai could then be substituted for ‘Nga Kupu’, from language (the anchor) stems the well being of the culture Ka haramai te reo Rangatira: Ka ora ai te tangata i roto i te Ao hurihuri nei na. ….and with the vitality of the language, comes the well being of the people in this ever changing world. In this execution the punga form is translated in the pounamu stone, a precious hard wearing material deeply connected to Maori Culture. Pounamu plays a very important role in Māori culture. It is considered a taonga (treasure). Pounamu taonga increase in mana (prestige) as they pass from one generation to another. The most prized taonga are those with known histories going back many generations. These are believed to have their own mana and were often given as gifts to seal important agreements.