Brand, Broadcast

Sunrise is Australia’s number one breakfast show, broadcast daily on the Seven Network. Ink Project was commissioned to deliver a brand refresh, to breathe new life into the show’s look and functionality. Hosted by Kochie and Mel, Sunrise delivers balanced news, views, entertainment and humour.

Ink Project created a new brand identity and graphics package that has proved as popular as the show. Whilst visiting Australia in January 2011, Oprah Winfrey became a fan – check out our facebook page to see what Oprah had to say about Sunrise.

The new look launched on 25 January 2010.

Concept, Design and Production by Ink.