Surf Life Saving Australia has commissioned Ink to develop a targeted kid’s online brand, a set of unique Surf Life Saving characters and a strategy that focuses on educating and motivating children through online content. The new kid’s brand embeds positive and enduring messages for Surf Life Saving Australia, tailored specifically to 6 to 12 year olds.
An online portal launched on the Surf Life Saving Australia website this summer. The portal content educates on key safety messages and on the important role that Surf Life Saving Australia plays in the community. Once online, kids are safely engaged, informed and entertained through game play.
Want to check out the site… play games? Click on the link: http://www.sls.com.au/kidszone