SITA Waste Management
SITA are the Australian leader in sustainable resource recovery management of waste. The company has been providing essential services to Australian’s for almost 50 years and as SITA has grown, so too has their focus on resource recovery management solutions.
Ink were commissioned to create a corporate video with a difference, one that can be used as an inspirational advertorial and a sales tool. The detailed 3D animation tells the story of the business, focussing on SITA’s essential understanding that the things we throw away are not “waste” but valuable resources.
SITA’s philosophy is to close the loop so the things we throw away today become useful again tomorrow.