Australian Heart Research
RED ARMY CAMPAIGN

Brand, Credentials, Digital, Post Production

CAMPAIGN

Heart Research Australia is dedicated to funding first-stage, innovative research into the prevention, diagnosis and treatment of heart disease. Because this kind of research does not attract government funding, their work is powered by the generosity of supporters.

Ink’s creative is designed to raise awareness of the annual fundraising campaign REDFEB, prior to activation in February 2016. Ink’s campaign drives people to Join the Red Army; wear red, get active and fundraise. It’s important we get the message out there now, heart disease is the No.1 Killer of Australians and there are actions we can take today to change this.

The REDFEB campaign plays out on TV, Radio, via Social and the new website redfeb.com.au

BROADCAST & RADIO

COLLATORAL, DIGITAL & SOCIAL

NEW WEBSITE & SOCIAL STRATEGY