ink project

2008
An international, professional services firm commissioned Ink to review the strength of their brand, and brand name, in the local Australian market. As part of an in depth brand analysis, Ink undertook both qualitative and quantitative research. Consequently, a simple and clear positioning statement was developed that would allow the business to effectively communicate the full breadth of their services. Brand naming recommendations were identified and applied.

As part of the original brief, Ink was also asked to create a bespoke innovation process for the firm - one that would be ownable and unique to the organisation. The executive were aware that such a process was needed for sales communications and for internal team engagement purposes. This needed to be a process that anyone in the business could use, across any major project, to deliver clear insights and powerful recommendations for clients.

2010
A recent executive review of the project’s effectiveness, since implementation two years ago, shows strong uptake with the internal team and resonance with clients. The Directors were delighted with how well the bespoke process is working for the business. Ink’s strategic and planning assistance has resulted in growth in both the client base, and the professional services team required to service them.