ink project

Driven by the need for new customer acquistion, Movie Network Channels tasked Ink with isolating the Movie Network’s USP, one that could claim an ownable territory, deliver cut through and build brand awareness. In the past, the Movie Network had always been channel focused in terms of marketing, however, with the launch of several new channels came the opportunity to shift emphasis to the network and sell the total package.

Ink agreed the network’s communication goals, carried out research and delivered invaluable category and consumer insights. With a clearly defined opportunity and a thorough understanding of the brand’s capabilities, Ink then developed a consumer-facing proposition which would guide creative execution. This evolved into a complimentary tagline to sit by the Movie Network Channels logo – all together better.

Initial concepts for print, radio and online delivery were developed by Ink.