Māori Television commissioned Ink to refresh its brand leading up to its 10th birthday. Spending extensive time with the Māori Television team and their extended family of talented artists made this project an enjoyable and rewarding experience for everyone involved.
Taking the format of interviews the channel idents showcase Māori Televisions greatest asset, its people. The lineup included a selection of on-air personalities and staff, family and friends. 8 spots were created around key questions that reflect the values of Māori television. The context of the strong graphic backgrounds give the brand an overall cohesion. Naturally we worked in strong collaboration with the internal team, who are native speakers of Te Reo.
Ngā mihi nui
The use of pattern is derived from Māori culture and ritual, by using it in a contemporary fashion we create a distinctive brand language. Presenting dual language in graphics and promos delivers to the educational aspect of the channels ambition. The original patterns and carvings where created by renowned Māori artist, Lyonel Grant. http://lyonelgrant.com/
The brand was extended over all possible applications, including internal communications.