Foxtel LifeStyle Channels
New Channel idents
Home is many things so a flexible logo, that reflects this diversity, makes sense. Ink has created a ‘cut out’ logo that becomes the conduit, window or access point for inspiring and informative ideas. It bridges content and design. Always in a state of change, the logo reflects the variety of content genres; DIY, home improvement, renovation, property, design, decorating and gardening.
As LifeStyle Home is distinctly Australian, the brand look and feel needed to convey the channel’s attitude and energy. Aussie flavour is imparted by the use of direct language, bold typography and down-to-earth imagery.