Foxtel LifeStyle Channels
LifeStyle Channel Refresh
LifeStyle Channel Idents
Inks main challenge was to update the current station ids and in doing so see if the tiles could move from a passive role to a stimulating role.
We needed to find solutions around the proactive use of the tiles to demonstrate “see what’s possible” and move the emotional cues from passive to active. Introduce real emotions, real people, real situations.
Life enhancing entertainment literally makes you feel happy. Our intention is to capture real life people in real life situations and create moments of emotional transformation.
LifeStyle Channel Graphics Package
Filmed poetically in slow motion 150fps and captured in a cinematic style we explore everyday scenarios were the tiles bring joy and happiness to those who interact with them. The LifeStyle tiles in their real form bring happiness and joy to the people who interact with them.