LIFESTYLE BRAND REFRESH
How do you rebrand a popular, flagship channel whilst protecting what has come to be considered a love mark? Our solution is simple. Keep what’s working and lose what’s not.
For the recent rebrand of Lifestyle, we’ve capitalised on the channel’s high brand recognition. We’ve removed the clutter, kept the essentials, refreshed the colour palette and liberated the brand symbols. The LifeStyle tiles have been animated. They are carried on the wind, and coalesce to create moments of visual and emotional pleasure. see what’s possible.
“Ink Project have captured LifeStyle’s fun-loving, lust-for-life attitude. The new, vibrant colours fit with our extended range of programming. The brand now feels fresh, emotive, and Australian.”