Seven West Media
Home and Away Brand


Home and Away (1988) is an Australian television soap opera which has become an iconic Australian brand. Ink’s task was to articulate a brand vision and to extend it beyond the television screen.

Once the brand platform and strategy was devised Ink began an extensive design process creating assets for the brand to extend into merchandising  and lifestyle executions. The brand will be articulated over packaging, apparel, marketing communications, outdoor and event. so basically anything and everything.