Hair Raiser “Stays with you”
Luna Park approached Ink with an urgent brief to create a spot for the latest attraction, the Hair Raiser drop tower. Coming out of the Christmas break we sharpened our pencils and jumped straight in. Scripts we turned around in 48 hours and with 72 hours we were in production. The concept is simple “PTSD”, being dropped like a stone is primal to say the least.
Music + Sound – Uncanny Valley
Results after consumer survey:
* E-commerce sales during the promotion period February/March 2014 increased by 56% compared to same period in 2013.
* 29% of Park Patrons commented that Hair Raiser was the sole reason for their visit to the park in Summer 2014.