PromaxBDA
Evolution

Brand, Broadcast, Corporate, Credentials, Digital, Post Production

Ink is proud to be the 2014 creative sponsor for the PromaxBDA conferences in Asia, India, Australia and New Zealand.

When we where originally approached to be involved, we asked ourselves what was important? Firstly it’s being equipped with the knowledge to deal with the demands of an ever-changing broadcast industry. Secondly, we craved a more inclusive community who celebrated its members. So this year we put the PromaxBDA members in the spot light. The synthesis of our thinking is the theme ‘evolution’. It articulates our desire to inspire creativity, connect art with commerce and share our experiences with an ever-growing community.

The brand was delivered across event, digital and broadcast platforms.

Music + Sound: Uncanny Valley

Special thanks to all who attended the shoots in NZ, Singapore and Australia.