Coinciding with the upcoming Chinese New Year, Coca-Cola China launched a campaign reminding us to create happiness in our lives.
China is known for its productivity and its economic growth but the campaign asks “What about our happiness?”
Created by Santo in Buneos Aires, the positive underlying message was that whilst we’re busy creating things we should also remember to create happiness.
The TVC features a cross-section of people’s everyday lives in China and small ways that we bring happiness into our lives. The challenge was to make sure the scenarios were genuine and captured in an authentic way, documenting the lives of everyday people in everyday situations.
It was therefore incredibly important that any post vfx, such as the fireworks were handled in a way that it isn’t questioned by the audience, and over all the grade had to complement our ambition to deliver short stories of happiness in a real, but beautiful way.
Creative Director: Pablo Minces
Agency Producer: Nadia Lozano
Production Company: TWC/Sheepish Lion
Director: Ken Lambert
Producer: James Schulz
Post-Production: Ink Project
Music: Swing Musica