2012 London Summer Games

Brand, Broadcast, Credentials, Post Production


Foxtel’s ground-breaking broadcast of the LONDON 2012 Olympic Games has delivered subscription television its highest ratings of all time. Australians strongly embraced Foxtel’s eight dedicated Olympics channels with an audience of 1.273 million, the highest recorded audience of any program since Foxtel was first launched.

Working closely with Foxtel, Ink where charged with creating the events live action opening sequences featuring the Australian Olympic team in action. Ink also created the broadcast graphic systems that where implemented across 8 channels, promos, interstitial stories, epg, off-air templates and digital platforms.

Congratulations to the Foxtel team for a successful broadcast of the 2012 London games.

8 channel - Promo & institials design