ink project

The Defence Signals Directorate (DSD) has commissioned the brand communication agency Ink Project to create a recruitment campaign for cinema and online advertising.

DSD is Australia’s authority on cyber and information security and one of the six bodies that makes up the Australian intelligence community. As the number of reported cyber threats and compromises continue to increase at an exponential rate, cyber security has become a top national security priority for Australia. A career at DSD involves highly classified work, making it difficult to provide details to candidates about the job and the nature of the work.

Historically, DSD has been a low profile organisation and Ink has been commissioned to increase brand awareness whilst targeting a niche market of technically-minded, creative thinkers. The highly targeted campaign has been designed to attract more of these sought after individuals than ever before.