ink project

CHALLENGE

To express the awe-inspiring majesty of the Vancouver Winter Games for Foxtel's show opener and channel package.

SOLUTION

The concept Winter Giants called for an epic journey over the Vancouver landscape, featuring 8 key winter sports. The process started in Feb 2009 and involved an extensive shoot for location aerials. This was then followed by a carefully planned studio shoot to capture dynamic actions performed by elite athletes and stunt people. Then came the lengthy collaborative process involving digital doubles, 3D tracking, animation, continuous editing refinement and finally a tone of passion to achieve the final result. Much respect to the production team at Sheepish Lion equally matched by the digital talents and craft from the people of Cutting Edge, Sydney. 

OUTCOME

"Ink Project created an outstanding channel package brand for Foxtel's extensive coverage, delivering both in looks and functionality: the design was elegant and simple, yet deceptively layered to cater to platform, corporate and product need as well as managing complex tasks such as multiple channel navigation and viewing options.

The opening titles expressed the awe-inspiring majesty of the Winter Games and the visual language was effortlessly translatable across a multiplatform offer of online, mobile and on air.

In short, Ink Project delivered an elegant, efficacious solution to a complex and ground-breaking broadcast event.”

Jane Prior
Head of Brand & Identity,
Sports and Olympic Games

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